Campaign Event: Food For Life Festival
BRIEF— Create a campaign bringing together unique components. Organ meats are often overlooked parts of the animal filled with essential nutrients — Food For Life Festival would like to create a fertility focused cooking-series aimed at women interested in health.
INSIGHT— Although an unconventional pairing; organ meats and women’s health present a new opportunity.
SOLUTION— These often unsavory and unused animal parts are paired with a sophisticated and curious style to attract this new market.