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Campaign Event

Campaign Event: Food For Life Festival

BRIEF— Create a campaign bringing together unique components. Organ meats are often overlooked parts of the animal filled with essential nutrients — Food For Life Festival would like to create a fertility focused cooking-series aimed at women interested in health.

INSIGHT— Although an unconventional pairing; organ meats and women’s health present a new opportunity.

SOLUTION— These often unsavory and unused animal parts are paired with a sophisticated and curious style to attract this new market.


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